Creative Trends 2021 – Adobe, 1.01
Across all creative mediums, the 2021 trends feel especially meaningful—reflecting a range of reactions to the past year, and the hopeful, regenerative spirit with which we face the year ahead.
- Compassionate Collective – Over the past several years, the collective drive to associate with brands that share and demonstrate our values has continued to gain momentum. Compassionate Collective is a visual trend that expresses that craving, along with the desire to connect with strength and empathy. The effects of the social movements and strong emotions of last year are now rippling through our culture, making this a potent and heartfelt source of visual inspiration that we expect to grow.
- Breath of Fresh Air – Celebrating the regenerative powers of nature and the great outdoors can sometimes mean reveling in the novelty of simply going outside. During quarantine, our need for immersion in nature and the outdoors became a high priority and created balance in our lives. Brands responded, leading to our visual trend, Breath of Fresh Air.