idei – pentru csr

How to make your business thrive by doing good – WEF, 3.12

  • Every business was created in the first place to serve society, to provide it with a useful product or service. Evidence shows that profit is not a driver for most entrepreneurs, but rather the consequence of their creation of a service for others via their start-up. So, in a way, the road to the altruistic enterprise is a return to businesses’ DNA, to what they should never have ceased to be: a means to build prosperous and harmonious societies, all the while enjoying the profits needed to sustain themselves.

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